DOWNTOWN RECORDS
AUTRE NE VEUT - AGE OF TRANSPARENCY
Lead creative direction for album rollout, album art and packaging, created social content, sourced stylists, graphic designers, photographers, illustrators, music video treatments and directors, conceptualized album release strategy and creative marketing, lead partnership with The Hole and creative directed album release pop-up art show at their Wallplay space.
PRESS: Pitchfork, NPR, Consequence of Sound, Stereogum, Guardian, & more.
YACHT - I THOUGHT THE FUTURE WOULD BE COOLER
Helped lead creative direction for album rollout, created social content, sourced music video treatments and directors, helped conceptualize album release strategy and creative marketing - pushing the boundaries of both music and tech worlds. Creative marketing concepts included album artwork distributed via fax to fans, a GIF tracklist partnership with Buzzfeed, a partnership with BBDO to premiere a track via Uber surge pricing, a Google Maps partnership with geographical coordinates of a billboard installation in Los Angeles filmed by drone, and more.
fax machine
“Fans must download YACHT’s single-use web app, Fax.Ink (designed by longtime YACHT collaborators Daniel Bogan and Matthew Spencer), that locates the nearest fax-service store. Then, the app will fax a copy of the album art to that store for the user to go and pick up. The first 300 people to do this not only get a physical copy of the cover art (a photograph by Luke Gilford), but they’ll also get a manifesto written by YACHT detailing the history of fax art. After the cover is printed 300 times, the web app will stop working, and, like the fax machine, will eventually fade into obscurity.” - The Verge
google maps
“Witness the duo’s brilliant high-concept album announcement last week that used no less than seven media platforms folded into each other to promote the title of their fifth full-length album (and first for Downtown Records, out Oct. 16). This involved a billboard with the words “I THOUGHT THE FUTURE WOULD BE COOLER” writ large (in “radical minimalist typography designed in Japan”) at the intersection of Los Angeles’ La Brea Avenue and Santa Monica Boulevard; a drone video of the installation posted on YouTube; a Google Maps listing with the geographical coordinates; a live two-hour Periscope stream with the band stationed beneath the billboard handing out Risographed flyers; tweets by Google and the band.” - Billboard
bbdo x uber
“Brainy electro-pop duo YACHT have a new single, "L.A. Plays Itself" — but it's only being made available when the Los Angeles Uber market starts heating up. The band has synced up the single's availability with the presence of Uber's surge pricing in the LA area: when drivers are charging a little bit extra, the song's video will unlock, and a rate that's double the usual price will unlock a remix by producer Darq E. Freaker. And because it's infeasible for most fans to spend their whole day refreshing a site and checking Uber's area-specific surge pricing, the band has built a Twitter bot with advertising agency BBDO that'll tweet the video's availability for the next 48 hours.” - The Verge
WHITE DENIM - Stiff
Lead creative direction across album rollout. Commissioned Eugenia Loli to create custom album artwork, and conceptualized vinyl packaging. Created social content, sourced stylists, graphic designers, photographers, illustrators, music video treatments, directors, album release strategy and creative marketing. Produced music videos for “Holda You (I’m Psycho,” and “Ha Ha Ha Ha (Yeah).”
Other releases include Mas Ysa Seraph, San Fermin Jackrabbit, Miike Snow iii, Chet Faker Built On Glass, Vacationer Relief, The Starting Line Anyways, Tei Shi Verde.