NOISEY - VICE’S MUSIC VERTICAL

As Noisey’s Social Editor and Marketing Manager, I lead and copy-wrote all social and marketing strategy, overseeing all of Noisey's social channels (Facebook, Twitter, Tumblr, Instagram, YouTube, etc) globally. I wore many hats. I was developing content marketing strategies to identify new trends, tools, and ideas to help drive traffic, engagement, and revenue to the site. I was also managing cross-platform executions that required liaising between high profile stakeholders, creative teams, and partners. While regularly reporting on social performance and establishing paid media spends against high performing content - I was also helping build high profile partnerships and conceptualizing major collaborations with companies like Budweiser, Diplo, Interscope, Garnier, and more.

While managing Noisey’s marketing initiatives, I also wrote original content for Noisey and VICE on a regular basis - including features, premieres, and on camera interviews. You can see some of my writing HERE or by clicking through the image below.